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Our first question at MSPmentor was: Is “Dark Web monitoring” really even a thing?
Turns out it is, and SaaS vendor ID Agent says it’s found a way to make Dark Web monitoring affordable enough for managed services providers (MSPs) to resell as part of their security offerings.
The company’s product, Dark Web ID, provides around the clock alerting and monitoring for signs of compromised credentials, constantly scouring millions of sources including botnets, criminal chat rooms, peer-to-peer networks, malicious websites and blogs, bulletin boards, illegal black market sites; and other private and public forums.
“We think there’s an amazing opportunity to serve small businesses that have no way to get these kinds of products in an affordable way, without having to pay $10,000 or $20,000,” said Matt Solomon, head of sales for ID Agent.
ID Agent partners are already seeing healthy margins selling the service, which is accessible through the vendor’s online platform.
“We believe that small businesses, particularly ones from zero to 100 employees, is a massively underserved market when it comes to cybersecurity products and services,” he said.
“The unaffordability of cyber offerings plays into the cyber poverty line experienced by small businesses,” Solomon continued. “Based on feedback from our current MSP partners, we have come up with an affordable model that will give small businesses the same visibility into their exposed credentials – emails, passwords – on the dark web as a 25,000-plus (seat) organization.”
He described ID Agent’s service like “haveibeenpwned.com” on steroids.
There are a few competitors in the market that provide some version of Dark Web monitoring, Solomon said.
“There’s none that are completely focused on it, but we are completely focused on it,” he said.
The company is also focused on helping MSPs make money on ID Agent’s unique brand of threat monitoring, Solomon said.
Another component of their offerings involves a live data search feed of real-time credential exposures, which partners can use “as a prospecting tool to get the attention of current and prospective clients.”
“Credential exposures are often used as a door opener to speak about other services and capabilities an MSP provides,” Solomon said. “The live feed is also a very powerful tool to run in front of a prospective client in a meeting or at a trade show.
“With the increases in exposures taking place, along with the healthy margins for our MSP partners we think there is a lot of viability in this space.”