Five years after acquiring Manchester-based Melbourne Server Hosting, iomart Group is renaming it to iomart to promote a wider range of services to businesses in the Manchester area and across northwest England, according to a Monday announcement.
Melbourne Server Hosting has billed itself as a web host for e-commerce and digital agencies, while iomart’s services also include designing, building, and managing physical and virtual platforms, and hybrid and cloud-based environments.
As of the announcement, Melbourne’s website directs visitors to iomart.com “to find out more about the wide range of managed hosting and cloud services we offer.”
“We believe the time is right to change the name to iomart to reflect the increased capabilities we can offer in all areas of digital transformation,” said iomart Manchester Sales Director Rob Grimshaw. “iomart doesn’t sell one type of hosting, we offer a vast range of products and services backed by industry-leading technical expertise to help with whatever IT challenges you are facing. By focusing on the iomart brand we can take this clear message to the whole of the north west.”
The 2012 deal brought iomart to the Northern England market for a reported $11 million. That was the first in a series of acquisitions by the Glasgow-based iomart, which culminated in an ₤11 million deal for United Hosting in late 2015.
iomart also announced Tuesday it has been named a finalist for Mid-Market Business of the Year by Lloyds Bank National Business Awards.