Penton Technology Launches New Professional Education Platform

We’re excited to share our new interactive Penton Technology Professional Education platform, which is designed to enrich the online education experience for technology professionals.

“Our new education platform allows tech professionals to enhance their careers, advance their skills and access critical education on-demand,” said Rod Trent, Education and Conferences Director for Penton Technology.

The contemporary site is easy to navigate on all mobile devices and desktops. Besides access to exclusive courses taught by seasoned pros, the platform features interactive material, including embedded videos, quizzes, photos and graphics. The courses have been designed to provide high-quality continuing education in a convenient and user-friendly format.

“We’re seeing significant growth in interest in our deep dive, peer-based training at both our conferences and our eLearning classes,” Trent added. “That’s why we are creating a professional development ecosystem that capitalizes on learning-focused content at our conferences, on our web sites and forums, and at new on-site learning events we’ll soon be rolling out across the country.”

To celebrate today’s debut of the new platform, by Thought Industries, Penton Technology is discounting all on-demand classes by 20% through July 15. The expanded course offerings compliment Penton Technology’s onsite conference training.

This year IT/Dev Connections, which runs Oct. 10-13 at the ARIA Resort in Las Vegas, will present new on-site classes on various cloud services and Windows 10, and introduce on-site Microsoft certifications for the first time, including some that will not be available at Microsoft’s Ignite conference in September. There’s also an extensive array of new professional development workshops being offered at our upcoming Data Center World and HostingCon conferences.

We’d love to get your feedback on the new platform. Send it to

Stay tuned for the latest hosting, cloud and data center continuing professional education.

How to Increase Datacenter Sales, Make Clients Happy and Keep Them Coming Back for More


Presented by Rob DeVita


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Session description: New to the datacenter industry or just want to learn how to better serve your existing clients? This class is designed to give you the grounding you need in the datacenter industry fundamentals and sharpen your ability to close deals. We will teach you how to assess what is best for your existing clients and new ones and how to pitch services effectively to them.

Led by a seasoned industry veteran, this class will arm you with new skills and knowledge to more capably and persuasively sell datacenter services and close deals by deepening your understanding of how datacenters work and the latest trends driving the industry, and how to position and price your company’s services in the marketplace, what to look for in contracts and how to avoid contract pitfalls.

Topics covered will include:

-Different types of datacenters from wholesale to retail

-Purpose built facilities to carrier hotels, how to help your client decided which datacenter to choose

-Power requirements

-How to calculate IT Load and use it to your advantage when negotiating

-Contract negotiations: which pitfalls to avoid, how to uncover mystery charges and avoid them

-Uptime Tier certifications and how to calculate annual uptime for each Tier and SLA’s

-Determine which aspects of contracts have teeth and which are mainly marketing

-Three different methods of pricing that datacenters are currently using and how to determine which is best for your customer

-How pricing relates to PUE

About our instructor:

devitaRob DeVita leads the sales and marketing strategy for 1547 Critical Systems Realty. He has an extensive background in management, direct and indirect sales, and development for datacenter technology. He has presented at many new technologies and applications top tier conferences, with sessions including “Cloud and Mobility” at 7×24 Exchange; “Patriot Act & NSA: Protecting Your Data” at HostingCon; and “Connectivity Challenges & Opportunities in 2014, including Adoption of the Open IX Model in the U.S.”; at CRE’s Texas Data Center Summit & Peer 2.0 Conference. He has been a panelist at many IMN events as well.

Rob served as the President of the Dallas-Fort Worth AFCOM Chapter and currently serves on the Board of Directors for the Metroplex Technology Business Council.

Customer Service

Please contact our customer service team for assistance with your registration. Group discounts and invoicing options are available.
Phone: 800-262-1954 or 913-967-1719