Yahoo sites saw more than 196 million visitors in July 2013, beating Google for the first time in over two years, according to a comScore report released on Thursday.
The comScore report tallies unique visitors, and counted four million more for Yahoo than Google, which had been the most trafficked US web property every month since May 2011. Yahoo seized the top spot on the strength of a 20 percent year-over-year increase.
The result does not include an additional 38 million visitors to Tumblr, according to CNN. Yahoo acquired Tumblr in May. Tumblr has become one of the largest hosting companies by number of sites, according to a Netcraft survey last year. The acquisition was just one of a number of changes made by Yahoo since hiring Marissa Mayer as CEO in 2012.
As it continues to evolve, “Yahoo’s future is mobile and we’re delivering our products mobile first,” Mayer said in a July earnings call.
Going mobile, updating existing services and acquiring Tumblr have clearly pointed Yahoo in the right direction. By reaching the most visitors, Yahoo has put itself in a position to maximize advertising potential. Yahoo can also leverage these marketing opportunities with its “small business” service.
Web hosting companies will be watching to see if Yahoo’s rebound leads to a greater share of paid services for individual websites and services for SMBs.