As Magento has shuttered two of its ecommerce services aimed at small and mid-sized merchants, Yahoo has relaunched its ecommerce platform, called Yahoo Stores, on Thursday.
While Yahoo is focusing its new service on small businesses, Yahoo Stores’ features are so basic that it wouldn’t be suitable for every merchant. Next to competitors like Shopify, BigCommerce, Ecwid, and even more localized providers like Singapore’s Globby, Yahoo Stores will have to offer much more than ease of use and SEO features to compete.
According to Amit Kumar, head of Yahoo Small Business, small business merchants can create an online store in minutes with the platform, and connect with a PCI compliant payment service provider almost instantly. The service starts at $312 per year for a basic plan.
Yahoo Stores also provides users with automatic SEO, and themes for customers to choose storefront designs that are responsive across devices.
Users can access Live Web Insights on mobile (only iPhone for now) and add apps and services to their stores through the Yahoo App Gallery.
Despite Yahoo Finance having recently including bitcoin next to other currencies, it doesn’t appear that Yahoo Stores are equipped to accept bitcoin just yet.
In building an ecommerce platform from scratch, or even building on top of an existing platform, service providers forfeit a lot of the innovative features that could be available to their users if they partnered with a company whose bread-and-butter is ecommerce and continues to invest and develop in the platform.