Yahoo Drops Google, Targets Search Space

• By theWHIR.com , February 20, 2004

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"Today's announcement marks the beginning of a rapid succession of innovations from Yahoo Search that will deliver against our mission of providing the highest quality search experience on the Web," says Jeff Weiner, senior vice president of search and marketplace at Yahoo. "Within the next few weeks and months, consumers will continue to see improvements to Yahoo's search technology in addition to advancements in search personalization and other user features."

This week's announcement comes on the heels of several moves by Yahoo that sets the stage for what many analysts believe is a looming battle in the search space, pitting Yahoo against Google. Yahoo has acquired several search assets, including most notably, search firm Inktomi in late 2002 and Overture, a specialist in pay-per-click advertising services, last July.

Both acquisitions have helped position Yahoo firmly in the search space. YST was developed in-house with the help of assets acquired from Inktomi while the acquisition of Overture and its base of approximately 88,000 customers helped Yahoo capture a significant share of the lucrative Internet search advertising market that is currently dominated by Google.

In advance of Yahoo's announcement, Google announced earlier this week that it had completed an update of its index, increasing the total number of items to 6 billion.

The search space is expected by many analysts to become a three-way race between Yahoo, Google and software giant Microsoft, who has made no secret of its intentions to get into the market. Microsoft, which is developing its own search technology, was reportedly interested in a potential merger with Google, engaging in some discussions last October. The talks however, did not achieve any results.

Google, according to several reports, is preparing for an IPO next month that is expected to value the company at an estimated $15 billion. While Google does not make its figures public, it is believed to be generating $150 million in profits on the basis of approximately $500 million in annual revenue.

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