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June 7, 2004 -- (WEB HOST INDUSTRY REVIEW) -- XO Communications Inc. (xo.com) announced on Monday that it had named Barbara Branaman vice president and general manager of its hosting business unit. The announcement coincides with XO Communication's re-launch of its Concentric brand for shared Web hosting services.
"We are pleased to promote Barbara to her new role as vice president and general manager of our hosting business unit," says Tom Cady, chief marketing officer of XO Communications. "As we embark on re-launching the Concentric brand we expect continued success as she orchestrates the efforts of the engineering, finance, marketing, operations, and sales teams to address the hosting needs of today's growing businesses."
Branaman will be influential in designing the strategic marketing and partnership programs needed to increase Concentric's market share among small and medium businesses through innovative business-grade hosting solutions. In an effort to fully market and sell online, the solutions are aimed at providing SMBs with greater value through performance and security.
Since she started at XO Communications in 1998, Branaman has held various marketing positions, including group manager for small and medium business hosting and Web manager of user experience. She holds an MBA from Thunderbird.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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