The 2014 FIFA World Cup has generated 32 terabytes of “official” data in its first 10 days, according to official network provider Oi. The event has passed the previous World Cup, and is on pace to surpass the Sochi Winter Olympics, which generated 34 terabytes of transmitted data in 17 days.
Oi is one of South America’s largest network providers, and is providing data transmission for all participating teams, FIFA, and the 20,000 journalists covering the sporting event. Data used by those groups makes up the 32 terabytes, while heavy public use of Wi-Fi and mobile data networks by fans is not included, according to GigaOm.
All this data being sent, received and viewed could have major advertising implications.
“The first 10 days of the World Cup saw an amount of data equivalent to 171 Super Bowls per day transmitted on the Oi networks for FIFA,” Oi said in a statement.
Companies who have invested in notoriously expensive Super Bowl ads may take note of the World Cup data frenzy, but so will the IT community. Networking and hosting capability have become a political issue in Brazil since the NSA PRISM leaks, with lofty goals being met with skepticism about the country’s technical capabilities.
FIFA director of TV Niclas Ericson referred to Oi and World Cup communications partners at a recent press conference, saying “. . . we are pleased with the results and grateful for what they have done. The press is also seeing that everything is working perfectly, which will be a legacy for the country,” according to a report by Digital Strategy Consulting.
Brazil South became the newest Microsoft Azure region when it was released to general availability at the beginning of June, just ahead of the arrival of soccer fans from around the world.