WordPress Parent Company Automattic Acquires WooCommerce Creator WooThemes

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Automattic, the parent company of WordPress.com, is acquiring WooThemes, the creator of the popular WordPress ecommerce plugin, WooCommerce. While the company hasn’t disclosed the financial details, Re/code is reporting that Automattic will pay $30 million in cash and stock to acquire WooThemes, making it its largest acquisition to date.

The WooCommerce plugin has more than 7.5 million downloads, and powers an estimated 650,000 storefronts, according to a blog post by Automattic CEO Matt Mullenweg. He said that the WooCommerce acquisition will bring better ecommerce functionality to WordPress.com and “open up WordPress to an entirely new audience.”

“In the past few years, WooCommerce really distinguished itself in its field,” Mullenweg said. “Just like WordPress as a whole, it developed a robust community around its software, and its products meet the needs of hundreds of thousands of people around the world.”

WooThemes was founded in 2007 by Mark Forrester and Magnus Jepson.

“The past twelve months have been ones of immense hard work at WooThemes and much personal reflection for me as a co-founder,” Forrester said. “Our team has grown to 55 talented, fun and remote working individuals, our flagship product WooCommerce currently powers close to 25% of all online stores, we have monthly events being organised by our evangelical community in cities around the world, we have eCommerce service providers from all avenues knocking at our door, and our revenues and profit margins continue to grow.”

“I’m excited about where we can now take WooThemes, with the expertise and resources Automattic can provide and with full peace of mind as to our alignment in values, culture and work ethic. Together, we’re going to be able to make huge inroads into proving the platform abilities of WordPress.”

With the growth of ecommerce and the increase in demand for platforms that small businesses and individual users can leverage to build websites and online stores, adding WooCommerce to its platform makes a huge deal of sense for WordPress.

DIY website builder Squarespace entered into the ecommerce space in 2013, launching an integrated solution for selling physical and digital goods from the platform.

Last year, Automattic raised a $160 million funding round, with Endurance International Group participating.

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  1. SO we may expect some cool features on Woo Commerce Plugin. else we may expect Woocommerce as a Default plugin.