Blog platform WordPress.com announced on Tuesday that it has launched WordPress.com Business, a new hosting package designed for small businesses.
The new WordPress business package includes live support, unlimited premium themes and unlimited storage for $299 per year, as well as all the features included in its Premium Bundle: a custom domain, advanced design tools and web fonts, video and audio uploads, and no ads.
WordPress.com positions its new business package as a way for small businesses or non-profits to “say goodbye to sky-high web development costs.”
While some small businesses or non-profits already use WordPress to host their websites for free, the new option may make users of its free service more inclined to upgrade since it includes live support, unlimited storage and themes for one annual price.
SMBs are a desirable market for web hosts and cloud providers, and it is clear that with this new WordPress business package, the competition to win customers in this segment is growing. As SMBs increasingly look for hosting bundles, offering a package with an annual pricing model could help capture some of this market.
“With premium themes starting at $50/each and our largest storage upgrade coming in at $290/year, WordPress.com Business starts saving you money from the moment you sign up,” WordPress said. “And anyone who’s ever had a website crisis knows that expert live support is priceless. At $299/year, WordPress.com Business saves you much more in developer, designer, and support costs, making it a great choice for your business and your bottom line.”
“If you’re starting or growing a small business, you know how important it is to have a great website — and you don’t have money or time to waste. With WordPress.com Business, you get all the tools you need to build a rich, engaging website that supports your goals without having to hire a web developer (or turn yourself into one). We’ll worry about backups and bandwidth; you worry about your business.”
Talk back: What do you think of the new WordPress business hosting package? Do you think SMBs want to buy hosting annually? Let us know in a comment.