SMB website builder Wix.com announced on Thursday that it has integrated a range of business productivity and management tools into its management dashboard after becoming a Google Apps reseller earlier this year.
Wix.com’s Business Management Apps offer SMB users tools to drive more traffic, manage finances, and communicate with their audiences. The 15 new apps include InvoiceASAP to create invoices easily, GetTraffic by Infolinks to increase a website’s traffic flow and MightyCall Toll-Free which enables users to create a toll-free number and direct it to existing phone numbers.
Wix.com has more than 37 million users, and is one of the top code-free website builders. Earlier this year, Wix.com submitted a draft registration statement to the US Securities and Exchange Commission for a potential IPO of its ordinary shares.
As providing online services to SMBs is a crowded landscape, providers of SMB tools have had to establish partnerships in order to offer an extensive portfolio of tools to help them manage different aspects of their business aside from their website. GoDaddy has taken the route of acquisitions to add tools for SMBs, most recently acquiring Locu, a startup that helps local businesses be found online.
“Managing your business or brand’s online presence is becoming increasingly complex, with an ever growing number of services available to enhance it – not to mention the tools needed to efficiently run its offline aspects. Finding your way in a labyrinth may be easier than staying on top of all of these tools,” Avishai Abrahami, Wix co-founder and CEO said in a statement. “We’re already tackling the simplification of website creation, and are enabling our users to add powerful functionalities by integrating third party web-apps to their Wix sites. With the addition of Business Management Apps, our aim is to assist them with the wider scope of running their businesses and brands by sourcing and unifying useful tools in the same dashboard where they already manage their websites.”
“Wix is providing users value well beyond website creation. Users now have a hub where they can discover and manage critical business applications. For invoiceASAP, this exposes our invoicing platform to a huge number of potential users in exactly the vertical markets we serve. Everyone wins here,” Paul Hoeper, CEO of invoiceASAP said in a statement.
The Wix small business plan is $19.90 per month, but the apps will be available on an a la carte basis.