The WHIR got back from Boston on Thursday, and the team is still talking about the great content that came out of HostingCon 2012. On Monday, Rebecca Corliss of local marketing software company HubSpot talked about how to use inbound marketing and social media, CloudFlare launched its Optimized Hosting Provider Program, and Lance Crosby of SoftLayer talked about how to do partnerships right (a topic covered extensively in the latest issue of WHIR magazine).
We’ve rounded up eight of the top sessions from HostingCon 2012 here, but of course we recommend checking out the rest of the HostingCon coverage from this week on the WHIR. Let us know in a comment what your favorite session from HostingCon was.
In the second session in the marketing track on Monday at HostingCon 2012, Rebecca Corliss, HubSpot marketing manager, told attendees how to use inbound marketing and social media to drive leads. Corliss leads the blogging, social media, offers and SEO teams at HubSpot, a marketing software firm based in Boston.
Web performance and security provider CloudFlare added a new level to its hosting partner program on Monday at HostingCon 2012. The Optimized Hosting Provider partners will get instant access to network optimization technology Railgun.
SoftLayer CEO Lance Crosby kicked off HostingCon 2012 with the first morning session of Monday’s management track, where he discussed the key to achieving “Partnerships Done Right”. He started by joking around that “true partners do not buy a hundred tequila shots the night before you speak” to the nearly packed room.
In the second afternoon industry track of Monday, attorney David Snead discussed the important legal lessons web hosts can take away from the Megaupload indictment. Snead started with an overview of Megaupload’s history, particularly since being faced with an indictment earlier this year.
Cloud software provider OnApp announced on Tuesday that it has launched version 3.0 of its OnApp Cloud software. The updates include new capabilities within the OnApp cloud product, the OnApp CDN product and full integration of its new product, OnApp storage, OnApp chief marketing officer Kosten Metreweli says in an interview with the WHIR at HostingCon 2012.
In the web hosting industry, small and mid-size businesses account for a large portion of customers. In a panel on Tuesday morning at HostingCon 2012, a panel moderated by Lisa Masiello of mindSHIFT shared thoughts on how to talk to non-technical SMB customers about cloud.
In the first afternoon session in the management track at HostingCon 2012, Michael Harris, VP of information technology, Ecommerce Inc., gave web hosts an idea of how to get a whole company thinking and acting like owners. Over the past 7 years Harris has developed a methodology for implementing innovation. While some people believe that great ideas are happenstance, Harris says this isn’t the case.
In the first keynote of HostingCon 2012 in Boston, Noam Wasserman of Harvard Business School asked the audience how many are founders. Most of the people in the room raise their hand, which is not a surprise since the hosting industry is characteristically full of entrepreneurs, and many of the biggest hosting companies started as small startups.