Laurel Burton, vice president of marketing at ViaWest
(WEB HOST INDUSTRY REVIEW) — Web hosting and colocation provider ViaWest (www.viawest.com) announced on Tuesday it has named Laurel Burton vice president of marketing.
The appointment comes a month after ViaWest named Daren Castain the company’s regional vice president and general manager for the Utah market.
In this role, Burton will spearhead marketing, lead generation, and branding for the company’s five state footprint, including major markets such as Denver, Dallas, Salt Lake City, Portland, Austin, and Las Vegas.
ViaWest says it is “aggressively growing both organically and through strategic acquisitions.” Since 2008, the company has added 12 data center facilities.
The hiring of Burton to lead ViaWest’s marketing efforts signals the company’s focus on continued market share expansion.
“We are very excited to welcome Laurel to the team,” says Paul Gerrard, ViaWest’s EVP of sales and marketing. “Laurel has a wealth of industry-related experience and a keen understanding of our strategic goals. With our aggressive growth plan, I fully expect Laurel’s efforts to have a profound influence on the company’s success in 2011 and beyond.”
Previous to ViaWest, Burton managed the enterprise acquisition marketing group for Qwest Communications, where she led the company’s efforts in the growth of business services.
Prior to Qwest, she held business marketing positions with Ernst & Young, Sequel Venture Partners, and Baxter Healthcare.
ViaWest currently operates 20 enterprise-class data centers spanning Colorado, Texas, Utah, Oregon, and Nevada.
Headquartered in Denver, ViaWest provides colocation and managed services to mid-sized and enterprise level businesses.
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