(WEB HOST INDUSTRY REVIEW) — Private label reseller web host Value Reseller (www.valuereseller.com) has acquired Javascript Zoom (www.jszoom.com), a Javascript application that enables users to zoom in and focus closely on website objects such as products and image galleries displayed on e-commerce sites and sophisticated websites.
Buying the JSZoom technology and moving its development in-house is part of its parent company’s plan to build a “truly reseller-focussed offering,” according to managed Service, application service and security provider Realware (www.real-ware.com), which bought Value Reseller about two years ago and upgraded its hosting infrastructure to a VMware (www.vmware.com) cloud-based infrastructure with guaranteed to deliver 100 percent uptime.
Realware chief executive officer Ali Davachi said buying JSZoom was largely a product of reseller feedback. “The JSZoom acquisition was really something where we had [resellers] say, ‘hey, have you heard about this?’” Davachi said.
After looking at other options such as licencing a ready-made program or creating it from scratch, Value Reseller acquired ownership of the application, which it will license it to all reseller partners free of charge, and continue to develop. “We looked at building it ourselves – we do have a large staff of programmers – but then we realized that it made more sense to go out and find a firm that had what we wanted already and make it available to our reseller base – and that’s what we did with the JSZoom project,” Davachi said.
Javascript Zoom works in Javascript-enabled web browsers, and does not require an Adobe Flash plug-in.
“We are extremely excited about bringing this technology in-house. Value Reseller is deeply committed to serving its reseller partners in every way possible and we acquired Javascript Zoom with that objective in mind,” Davachi said.
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