(WEB HOST INDUSTRY REVIEW) — Managed hosting provider NeoSpire (www.neospire.net) announced this week that it has enacted a set of new ecological practices designed to further the company’s movement toward a zero carbon footprint.
The green efforts include the use of a 100 percent renewable energy provider, a recycling program, and the providing of commuter passes to employees. According to the press release, NeoSpire intends to develop an office culture of environmental responsibility.
While the hype surrounding the “green” movement in the hosting industry has quieted since last year, when it was the subject of much more widespread discussion, there’s a great deal of evidence that a strong audience for “green” messages still exists.
NeoSpire’s program covers a wide spectrum of green initiatives, and would seem to insulate the company against skepticism, held among some environmentalists, as to the sincerity of some corporate “green” initiatives. Businesses in the hosting market, and other industries, have to contend with concerns that their announcements might be regarded as disingenuous by the environmentally conscious community.
“Because we have a direct impact on the environment through our daily consumption of paper and energy resources, NeoSpire has an opportunity to make a positive contribution to environmental and social concerns by trying to minimize the impact our business operations has on the environment,” says NeoSpire CEO Mitch Gervis, quoted in the press release.
NeoSpire says it has teamed with Green Mountain Energy Company (www.greenmountainenergy.com) to acquire renewable energy for its office and data center. The company says every watt of energy used to power its managed hosting environment comes from a 100 percent renewable resource. Green Mountain uses wind and solar power to produce its energy.
The commuter program will provide employees of the company, which is located in the Dallas area, with paid transportation passes to and from work on the city’s rapid transit system, reducing emissions from automobiles.
In similarly green news last week, SoftLayer, another Dallas-based hosting provider, was given an award in recognition of its recycling program.
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
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