A diagram of the effects of the Flow Control Platform, from the Internap website
(WEB HOST INDUSTRY REVIEW) — Linux- and BSD-focused web hosting provider M5 Hosting (www.m5hosting.com) announced on Wednesday that it has completed its deployment of the Internap (www.internap.com) Flow Control Platform route optimization technology in a move to boost its network performance.
M5 says the technology optimizes network performance by choosing the optimal path for outgoing network traffic, a move the company says will boost its speeds, and that it hopes will attract more new global clients.
According to the company, most ISPs use border gateway protocol to manage external network traffic, which chooses outgoing paths based on the shortest path to the traffic’s destination, according to the number of hops it must make. Infinera’s Flow Control Platform, however, uses real-time performance metrics to choose the fastest path for traffic, which is often different from the shortest path.
The platform is a networking appliance solution from Internap. A great deal more information on the Flow Control Platform is available from the Internap website.
“Network performance optimization is a key strategic advantage that will enable us to deliver faster performance at a lower cost. It’s a prime example of using next-generation technologies to solve a challenge all service providers with a global reach struggle with,” says Michael J. McCafferty, president of M5 Hosting, quoted in the announcement. “With this technology, we’ve been able to significantly improve worldwide network performance while still reducing transit costs. It’s the best of both worlds, and our customers get the biggest benefit.”
M5 says it can also use the Flow Control Platform to dynamically measure end-to-end performance of hosted applications and automatically make network changes based on those measures. It can also optimize traffic routing based on cost – sending traffic via the more affordable path when two routes offer similar performance.
The company says the new technology will make M5’s services more attractive to customers with users in Asia and South America, locations that often suffer more network latency.
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
No related posts.
