A screen capture of a recent Go Daddy commercial featuring Danica Patrick.
(WEB HOST INDUSTRY REVIEW) — Web hosting provider and domain registrar Go Daddy (www.godaddy.com) has put itself up for sale in an auction that could potentially earn more than $1 billion, according to a report by The Wall Street Journal.
The company has hired boutique firm Qatalyst Partners to shop around the Go Daddy Group, which was founded in 1997 by Bob Parsons.
It is expected that private-equity companies will bid for the Scottsdale, Arizona company, drawn to its steady cash flow which stems from its monthly fee-based hosting packages and add-on features.
Go Daddy reported its 2009 revenue were between $750 million and $800 million.
The company has become a household name, even outside of the hosting industry, with its bold and sometimes over-the-top advertising featuring the “Go Daddy Girls” spokesmodels.
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