A screen capture of the second-half Go Daddy Super Bowl spot
(WEB HOST INDUSTRY REVIEW) — Web hosting provider Go Daddy (www.godaddy.com) announced on Monday that it expects to see a significant spike in its website traffic in the days and weeks following the game, which in turn will benefit customers using Go Daddy Premium Listings to sell their domain names.
Go Daddy Premium Listings allows sellers to set the price of their domain name and it is automatically listed in relevant Go Daddy domain name search results where they can “Buy It Now”.
With its “See More Now at GoDaddy.com” taglines, Go Daddy’s Super Bowl spots are designed to drive potential customers to its website.
Web traffic to GoDaddy.com accounted for the two largest Internet spikes during the broadcast of last year’s Super Bowl game, according to results by third-party distribution network Akamai.
“Year after year Go Daddy receives a tremendous amount of traffic Super Bowl Sunday,” says Go Daddy CEO and founder Bob Parsons. “Domain name searches increase in connection with these traffic spikes because of our Super Bowl commercials. If one of our customers is trying to sell a domain, why wouldn’t they take advantage of Premium Listings?”
Go Daddy collects a commission fee from the sale of the free listing, while customers can receive a professional pricing recommendation for free.
The company will offer two Super Bowl spots during this Sunday’s broadcast of Super Bowl XLV on FOX.
The first 30-second ad will appear in the first half of the game. It feature Go Daddy Girls Jillian Michaels and Danica Patrick and will unveil the new GoDaddy.CO Girl.
The second 30-second spot, which will appear in the second half, can be downloaded here.
Titled “The Contract”, the ad will feature Michaels and Patrick in a heated argument. There is also an “Internet Only” version of the commercial which debuts Super Bowl Sunday.
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