Web hosting provider DreamHost has continued its focus on community building with its launch of DreamScape on Tuesday. DreamScape is an online community where it hopes entrepreneurs and developers will come together to share how to best use web hosting, cloud storage, WordPress, e-commerce hosting, and more.
The launch of DreamScape comes as DreamHost has announced it will host its first-ever user conference at the beginning of August, called DreamCon.
Launching an online community for users makes a lot of sense for web hosts. Customers are already online looking for ways to interact and share best practices, and providing a central hub where they can do so helps consolidate communication. While it creates strong brand loyalty, it also helps customers tap into the knowledge of power users who in many cases eager to volunteer information about their experiences. For example, recently Parallels launched its Product Experts program for people who love Parallels volunteer to participate in forums. This can help alleviate some of the pressure on a support organization.
“We passionately believe in the power of the Internet to enable individuals and businesses to create, share and prosper. So DreamScape is an open window where you’re free to dive in and – hopefully – get a little further along on your journey to your own personal definition of web success,” Simon Anderson, DreamHost CEO says in a post on the DreamScape website. “You’ll find a daily dose of how-to and insightful articles on web hosting and cloud topics, as well as the DreamHost blog, and customer spotlights to spark your creativity from those who may have innovated before.”
The website features categories including business management, cloud development, customer spotlight, case studies, community events, design, DreamHost updates and software and app development.
While DreamHost employees will contribute a lot of the content, it is also looking for users to offer “tips, tricks and inspiration” to its community.
Talk back: Would you consider yourself a customer-centric organization? Do you provide a place for your customers to interact and share ideas online? Let us know in a comment.