(WEB HOST INDUSTRY REVIEW) — Web host 1&1 Internet (www.1and1.com) has officially entered into the Polish market, where it aims to continue its solid expansion and to further consolidate its leading position in Web hosting worldwide.
Managing more than 11 million domain names and holding 9.5 million customer contracts, 1&1 operates in five major markets across Europe and North America, and is a subsidiary of United Internet (www.unitedinternet.com).
According to 1&1’s Friday announcement, 1&1′s business activities in Poland will be managed by a newly established, Warsaw-based subsidiary, “1&1 Internet Sp. z o.o.”
As a promotion, 1&1 is offering a free, two-year professional hosting package. The offering includes a website builder, 10 GB Web space, a 3,000 GB monthly transfer allowance, and a .PL domain – everything necessary to create a polished website.
“Our launch promotion is based on 20 years of experience, which provides our customers with quality, reliability and performance,” 1&1 Internet international chief executive officer Oliver Mauss said in a statement. “Our clear goal is to further develop the Polish Internet market so that our new customers can benefit from our global expertise. At the moment, too few small- and medium-sized companies have their own website. Convincing the ‘off-liners’ of the advantages of an online presence will be a stimulus for the Polish economy.”
Offering a free trial promotion has been a successful enough strategy for United Internet that it seems it has become commonplace when one of its brands enters a new market. When reseller hosting provider and United Internet brand Fasthosts (www.fasthosts.com) launched in the US, it offered resellers a free, one-year, unlimited hosting package, giving US entrepreneurs an opportunity to try Web hosting at no risk.
Founded in 1988, 1&1 Internet is known as a pioneer of the global Internet industry. According to numbers recently reported by respected IT industry resource Intac.net, a for information about the, 1&1′s fleet of over 70,000 servers is the largest of any other top player in the hosting industry. Comparatively, 1&1 is third in line for total number of servers behind Intel and Google.
Mauss said that Poland’s online economy is growing very quickly, with a company opening a website of its own every second. “Thus, Poland is one of the most attractive markets for 1&1 in Europe,” he said. “After the introduction of our welcome package, we will introduce a wide range of products to the Polish market in the coming months – a variety of hosting and server offers as well as domain packages and eCommerce solutions. We will offer innovative, high-quality products at a very attractive price-performance ratio, without compromising quality or security.”
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