DIY website builder Web.com announced on Thursday that it has acquired UK online business directory Scoot. The details of the transaction have not been disclosed.
Scoot offers users a way to find information on more than 2.6 million businesses. Its network includes Touch Local and Central Index, and it has more than 600,000 members, with 4,000-6,000 businesses joining each month.
Web.com is focused on the small and mid-sized business market, recently launching a TV campaign targeting this demographic. Offering free placement in a business directory to these small businesses is a logical value-add for Web.com, who already provides hosting, domains, websites, marketing, and custom Facebook design.
Other web hosts and website builders have added directory services through acquisitions. Last year, SMB-focused host GoDaddy acquired Locu, a company based in San Francisco that helps companies get found online. GoDaddy launched its Get Found service out of the acquisition at the beginning of the year.
Scoot had an existing partnership with Web.com where it offered Web.com’s Do-It-For-Me web solutions to UK customers.
“We are very pleased to announce our global expansion through the acquisition of Scoot, which has an established sales and customer service infrastructure with extensive small business relationships,” David L. Brown, chairman, chief executive officer and president of Web.com said. “Web.com and Scoot began a partnership last year to offer Do-It-For-Me solutions directly in the UK market. As we worked together, it became apparent that combining the companies would create an exciting opportunity to better serve small business customers in the UK.”
“The acquisition of Scoot gives Web.com a foothold in the UK market as we begin to build our knowledge base and a platform to serve the international markets. The internet landscape for small business is changing at a tremendous rate of speed, not just in the United States but around the world. We believe the acquisition of Scoot will allow us to expand our international customer base and offer a broader range of market-leading online solutions to customers globally.”
Over the summer, Web.com has been hosting events across the US and Canada for SMBs, offering education on how to achieve a successful Internet presence, including website basics up to more advanced topics like increasing traffic to a website.