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Web.com Acquires Online Domain Name Auction Provider SnapNames

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Web.com, a provider of web services for small businesses, announced on Monday that it has acquired SnapNames, an online daily auction for domain names. The terms of the acquisition have not been disclosed.

SnapNames will complement Web.com’s other retail registrars under ownership, Network Solutions and Register.com, respectively. With these three properties, Web.com customers will have a wide-range of domains available for purchase, including expiring, deleting and privately-owned domain names.

Web.com also sees synergies with NameJet, the domain name auction platform managed through a joint partnership between Web.com and Rightside, the domain name services spinoff from Demand Media.

“We are very pleased to bring SnapNames under the Web.com umbrella,” David L. Brown, chairman, CEO and president of Web.com said. “This acquisition enables us to enhance our existing domain related assets and provide additional services for customers who are looking for specific domain name addresses. In today’s expanding domain resale marketplace, SnapNames is a global industry leader with experience and expertise in domain lifecycle management and auction services.”

According to the announcement, Web.com expects this transaction to be immaterial to 2014 financial results.

Web.com acquired SnapNames from Luxembourg-based KeyDrive S.A., which bought the Moniker and SnapNames business units from Oversee in 2012.

By offering a number of services for small businesses, including Facebook page design, website design and DIY website builder, marketing, ecommerce as well as hosting and domains, Web.com is setting itself up as a one-stop shop for small businesses looking for a complete web presence.

Web.com was also one of the first registrars to partner with Donuts Inc. to offer new gTLDs to its customers.

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