On Wednesday, November 3 only, VeriSign Trust Seals are $1 for a 1-year subscription (normally priced at $299).
(WEB HOST INDUSTRY REVIEW) – With Cyber Monday, the busiest online shopping day of the holiday season, looming, Internet infrastructure services provider VeriSign (www.verisign.com) is reminding businesses that the visual reassurance provided by the VeriSign Trust Seal could help online sales.
In support of this message, the company is offering its VeriSign Trust Seal for only $1 on a 1-year subscription (normally priced at $299) for Wednesday, November 3 only.
The company said it hopes this one-day offer will help online businesses prepare for the busy holiday season, when millions of consumers and businesses head online to research companies, brands and products.
The VeriSign Trust Seal offers a way to increase confidence, traffic and transactions for sites that don’t require Secure Sockets Layer encryption, but still need to assure visitors that they are on a trustworthy site. These online businesses include content publishers, ad-supported websites, small online businesses, and even e-commerce sites whose shopping carts are managed by a third-party service.
According to a recent announcement, the VeriSign Trust Seal helped Global Village Concerns (www.go2gvc.com), which provides branding and marketing services for schools, double its number of partner orders, and increase their revenue by 70 percent. The VeriSign Trust Seal helped the company increase search engine traffic, drive up conversion rates and convey its partners’ authenticity online.
In each of the previous two years, Cyber Monday spending in the US totaled well over $880 million, according to published reports in Fast Company and Computerworld. Evidence suggests that online shopping for this year’s Winter holidays will be even greater.
In addition to using a “Trust Seal”, there are various things that Web site administrators should to to prepare for holiday shoppers, according to Web application performance management provider Coradiant (www.coradiant.com).
The company recommends retailers lock down all changes to code and infrastructure at least a month prior to the busy online shopping season. They should create automated baselines of normalcy before the traffic increase, enabling them to easily detect and notify IT at the first sign of website performance issues. In keeping with the last point, organizations must continuously measure end-user experience globally to detect response lags. And finally, they should isolate the cause of each problem quickly, and repair it before it snowballs into a larger issue.
It handled properly, organizations can be free to enjoy the added traffic and revenue from consumer gift purchases, or enterprises looking to utilize the remainder of the year’s departmental budgets.
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