October 1, 2003 -- (WEB HOST INDUSTRY REVIEW) -- Verio (verio.com) today unveiled a channel reorganization initiative that will combine the company's separate partner programs serving the small and medium-sized enterprise (SME) and large mid-market to enterprise segments under the viaVerio name.
Prior to the reorganization, the viaVerio Channel Program served resellers in the SME hosting space, and the company's enterprise hosting resellers and partners were part of the Verio Business Partner Program.
The company expanded its Verio Business Partner Program to Europe in July.
"Verio has always been a channel-centric organization, with the vast majority of our sales being driven by our business partners. As we've said many times before, our channel strategy is our business strategy, and this move definitively reflects that continued focus," said Craig Schlagbaum, vice president of enterprise hosting and access channel sales at Verio. "By integrating our various channel programs under one umbrella brand, we're offering a more seamless and straightforward program, tailored to the specific needs of our diverse range of business partners."
The Colorado-based company said the newly integrated viaVerio program provides SME resellers and larger channel partners with access to a variety of hosting services including Web hosting on dedicated, shared, virtual private server or managed private server platforms, domain name registration and e-commerce solutions.
The new program will also offer volume discounts, private label opportunities, and technical, sales and marketing support to its participants.
In conjunction with the announcement, Verio also launched a new incentive program. Under the program, new and current channel partners will receive cash incentives to sell their solutions under the viaVerio Channel Program. The promotion runs from today until December 31, 2003.
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