The United States, China, Japan, South Korea and the UK are the top five countries positioned for ecommerce expansion in the coming years, according to the Forrester Readiness Index released on Wednesday.
According to a report by Mashable, there are several factors to consider when Forrester determines which countries are poised for the most ecommerce growth. Average income per capita, number of debit/credit cards per capita, market activity and intensity, and the tech-savviness of a country’s population are just a few of the considerations Forrester makes when putting together its report.
While more than half of US consumers buy online, only one-fifth of Chinese consumers do the same. The growth of China’s ecommerce market relies heavily on the success of the government in “restructuring economic wealth policies,” according to Forrester, but the growing population and increase in disposable income will help China catch up to the US.
So how can web hosts take advantage of the international ecommerce growth? Expanding to China is notoriously difficult for US-based companies, but most rely on partnerships to enter into the market. Microsoft, for example, established a partnership with 21Vianet to launch its Windows Azure cloud platform in China.
A website builder with several languages and ecommerce options for customers to easily add a shopping cart to their website is another obvious way for web hosts to take a bite out of this market opportunity.