UK Web Hosts eLINIA, iomart Achieve VMware vCloud Powered Status

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Two UK web hosting providers announced on Wednesday that their public cloud services have achieved VMware vCloud Powered Status. eLINIA ( and iomart Hosting ( say this status lets customers know that their cloud services are underpinned by VMware’s technology, namely VMware vSphere and VMware vCloud Director. Both of these announcements come out of the VMworld 2011 conference happening in Copenhagen this week.

This news comes less than a month after iomart Group named industry veteran Crawford Beveridge the company’s non-executive director.

iomart Hosting is a part of the VMware Service Provider Program and provides its VMware vCloud Powered Service as a set of cloud computing services, according to the press release.

“iomart Hosting specialises in high availability, fully managed cloud solutions and we quickly realised that to provide market leading solutions we needed industry-leading leading hypervisor and management technology,” Sarah Haran, managing director of iomart Hosting said in a statement.

iomart says its customers can move workloads from their VMware vSphere-based virtualized or private cloud environment to the VMware vCloud Powered service and back again. According to the press release, this application portability is a key differentiator that allows customers to achieve the flexibility and security they need.

“The VMware vCloud Powered program was developed to enable our service provider partners to differentiate themselves and help them bring their enterprise-class cloud services to market in this competitive landscape,” Gavin Jackson, director, vCloud & Service Providers, EMEA, VMware said in a statement. “We look forward to supporting iomart Hosting further as it delivers on the agility and performance customers are looking for in the cloud computing landscape.”

According to iomart, it sought VMware cVloud Powered status to expand its VMware-based cloud services and solutions. Its public cloud service has been designed with resellers in mind, according to the company, and offers convenient and scalable access to the VMware platform.

iomart Hosting is a subsidiary of iomart Group. It owns and managed its own network infrastructure, including five UK data centers and offers private and hybrid cloud, colocation, content delivery networks, IP transit, cloud storage and email.

eLINIA provides cloud computing services, managed hosting and infrastructure outsourcing.

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