A 3-D illustration of the LDeX1 data center in London, England
(WEB HOST INDUSTRY REVIEW) — London-based colocation provider London Data Exchange announced on Thursday that it has launched what it refers to as a “cloud colocation” service, a product officially named Data Centre as a Service, and designed to support service providers as they deliver cloud services.
The company says the product is aimed at cloud and on-demand IT service providers looking to deploy their cloud infrastructure within a third-party data center, offering a relative billing system that translates easily into a service provider’s own pricing model.
For service providers already operating within the company’s data centers, or potentially those colocated elsewhere, the service could provide an affordable means of launching a cloud infrastructure offering on a smaller scale.
LDeX doesn’t offer any specifics around pricing in the press release, but a DCaaS information page on the company’s website includes a form for requesting pricing info, for those interested in purchasing the service.
The DCaaS model, says LDeX, is also designed to allow service providers to themselves consume power on-demand, removing the need for them to estimate consumption, or to pay up-front for power capacity they may not need.
LDeX says customers of the service will pay a monthly subscription fee for a short term rolling service contract that reserves 3kW of power for no cost, then applies a metered pricing model to the data center infrastructure and network resources the customer uses each month, within the DCaaS system.
The company says it continues to support standard colocation models, which can be more applicable to the needs of service providers in many cases. One of the benefits of the DCaaS offering is that it can provide the smaller customer with an entry-level path for growth up to the point where traditional colocation models make more sense.
“The concept behind on demand technology and cloud computing is that resource utilization changes and is always available on demand,” says LDeX sales and marketing director Matthew Edgley, quoted in the press release. “In an ideal world so should the relative costs of using a data center colocation service. With DCaaS, LDeX provide a solution that guarantees customers only pay for the relative data center infrastructure that is utilized and so there’s no charge for power or space reservation. Efficiency is also rewarded as more efficient technology equals less power and infrastructure resources used and therefore less cost.”
According to posts on the company’s website, and on its Twitter feed, the company will be launching its $7.85 million London data center LDeX1 in April of 2012. The company also says it has filed a request for the power to support its LDeX2 project.
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
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