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Ubiquity Launches New Cloud Service, Consolidates Under Ubiquity Hosting Brand

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Only a few weeks into 2014, and the year is shaping up to be an exciting one for Ubiquity Hosting. The brands Ubiquity Servers and Ubiquity Hosting have been merged into simply Ubiquity Hosting which launched a new website last week, and the company has unveiled a new cloud service developed in-house.

The major force behind the rebranding has Daniel Haim, who has made a name for himself in online publishing as founder of the website Bloginity.com and the head of Bloginity Networks. Haim was hired two years ago by Ubiquity Hosting’s parent company Nobis Technology Group to head its marketing department, among other duties.

“Now we’re in the process of rebranding,” says Haim, who’s taken a hand-on approach with the relaunch of the Ubiquity Hosting website, having designed and coded the website himself. One of the main goals was to appear unique in a field where competitors too often copy one another. “I think that one of the biggest flaws in [the hosting industry] is that everybody’s years behind, they’ve got no sense of branding.”

When he joined in early 2012, Haim was instrumental in reshaping the Ubiquity Servers brand but after about a year, the company decided to shift its focus to Ubiquity Hosting. They eventually merged the two brands under the Ubiquity Hosting label, which will be where customers can find all its hosting services, which feature a new cloud service.

A New Ubiquity Cloud

Behind the rebrand is a new cloud developed in-house and available across six data centers located in Atlanta, Chicago, LA, Seattle, New York, and Dallas. Amsterdam will be the next location in the roll-out.

“It’s our cloud. It’s our software running on it. It’s our management team,” says Haim. “Everything is done in-house.”

Cloud hosting plans start at $4 per month for an instance with 512 MB of RAM, 15GB of solid-state disk space, and 1TB of bandwidth.

Having used the OnApp cloud before, Haim says the new cloud incorporates many of the things the company learned from providing a cloud service including special attention to the API, which is coming soon and will allow customers a great deal of control. Its uses a KVM-based hypervisor, Intel technology and SSD RAID arrays.

The company decided against building an OpenStack-based cloud, but Haim notes that the Ubiquity cloud will be very compatible with the OpenStack API in the near future, making migrations relatively easy.

For several months, this cloud has been in testing and used by many of Ubiquity’s top clients, whose feedback have helped develop the cloud service which is now publicly available.

Haim said, “We were aiming to launch in July [2013], and it wasn’t that we were not ready. We were fully ready to launch. We just made the decision to wait until January 2014 – fresh start, fresh year  – and so we’ve had a lot of time to test.”

About the Author

David Hamilton is a Toronto-based technology journalist who has written for the National Post and other news outlets. He has covered the hosting industry internationally for the Web Host Industry Review with particular attention to innovative hosting solutions and the issues facing the industry. David is a graduate of Queen’s University and the Humber College School of Media Studies.

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