December 14, 2004 — (WEB HOST INDUSTRY REVIEW) — TRUSTe (truste.org), a non-profit organization dedicated to online privacy, and GeoTrust (geotrust.com), a provider of identity and security solutions, announced on Tuesday that they will work together to educate consumers about how to more easily recognize trusted e-commerce Web sites.
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“Internet phishing and fraud are rapidly undermining consumer confidence to the detriment of legitimate online businesses,” says David Currie, vice president of business development at TRUSTe. “GeoTrust and TRUSTe are committed to restoring trust through education and by developing policies and technologies that will protect privacy and help restore trust on the Internet.”
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GeoTrust said it will also be incorporating TRUSTe members’ site seal information into its free TrustWatch identity verification toolbar and search site, released in September. The TRUSTe seal is displayed on e-commerce sites to indicate their adherence to strict privacy standards. TrustWatch is GeoTrust’s free toolbar and search site used to verify the identity and security of Web sites requesting confidential information. It is designed to help consumers guard against fraudulent and unsecured transactions.
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“TRUSTe and GeoTrust have become two of the most recognizable brands on the Internet, and convey the highest level of consumer confidence,” says Chris Bailey, chief technology officer of GeoTrust. “By incorporating TRUSTe and other trust factors into TrustWatch, we are making it simpler for consumers to understand the components of secure transactions – from privacy to encryption to identity verification.”
