According to a Pingdom poll, 40% of the Internet's top sites are running an outdated Google Analytics Script, which could derail statistics for these sites very soon.
(WEB HOST INDUSTRY REVIEW) — In a survey of the Internet’s top 10,000 websites, web site monitoring and analytics firm Pingdom (www.pingdom.com) has found that half use Google Analytics, however, out of those sites 40 percent are still using the old version of the Google Analytics script that may stop working within the next few months.
Google made the switch from the urchin.js script to the new ga.js script in December 2007, when it was widely believed that Google would stop supporting the old script within 12-18 months, according to a Pingdom blog post. Sites that could be affected include IGN.com, Foxnews.com, Match.com, Wired.com, iStockphoto.com and PCWorld.com, as well as Blogger.com and Doubleclick.com, which Pingdom notes is ironic because they are owned by Google.
Urchin.js very well may be on its last legs according to Google Analytics authorized consultant Julien Coquet, who told Pingdom, “The information we are getting from Google is that urchin.js will be decommissioned sometime this summer.” Coquet suspects that when urchin.js is decommissioned, it could start returning a “file not found” error, essentially stopping registering traffic.
While Pingdom is optimistic that Google won’t allow thousands of sites to be caught without working statistics when urchin.js is finally decommissioned, there is always that possibility, and it urges all sites to upgrade before it’s too late.
No related posts.
