June 18, 2007 — (WEB HOST INDUSTRY REVIEW) — Dedicated hosting provider The Planet (theplanet.com) announced on Monday that it has launched a new Stratecast partners report that highlights the emerging requirements for small and medium-sized businesses to succeed at increasing e-commerce revenues while reducing IT costs. Stratecast is a division of industry research firm Frost & Sullivan (frost.com).
The white paper titled “How SMBs can Increase E-commerce Revenue and Decrease IT Costs,” underscores how Web hosting provides SMBs with affordable next-generation functionality, increased security and performance to compete effectively against larger rivals with deeper pockets, says the company.
The report also describes next-generation e-commerce trends and Web site functionality necessary to deliver the optimal online shopping experience. The report stresses the importance of using world-class Internet-connected data centers to ensure advanced functionality, like streaming video and Internet voice communications, is delivered without performance and security glitches that could drive customers to competitors’ Web sites.
“Online shopper expectations continue to raise the bar for businesses that engage in e-commerce, which requires greater functionality,” says Steve Kahan, VP of marketing for The Planet. “The Stratecast report recommends that SMBs outsource the IT infrastructure required to support this enhanced shopping experience through hosting providers. The Planet’s world-class data centers and redundant high-performance networks deliver next-generation e-commerce functionality at an affordable monthly cost. It’s a critical advantage that allows our customers to compete effectively against larger online retailers with extensive technology and financial resources.”
Last week, The Planet launched two new hosting promotions, Let FREEdom Ring and Lowest Hosting Price on The Planet.
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