Citrix director of market development Scott Swanburg
(WEB HOST INDUSTRY REVIEW) –- In the last session of the afternoon, Citrix (www.citrix.com) director of market development Scott Swanburg discussed “The Next Step in Hosting Services Evolution: Desktop as a Service”.
Swanburg first talked about the rapid development rate of technology and how service providers need to react accordingly to these trends in order to be competitive and successful.
The challenges of moving forward in the indsutry include services becoming commoditized, competition lowering prices, strategic value diminishing and brand uniqueness dissolving, says Swanburg.
These challenges lead to scaling becoming difficult, project costs eroding margins, long sales cycles slowing down growth, and migrations burdening the staff.
Enter Desktop as a Service, which offers a complete integrated SaaS application that can be accessed anywhere, says Swanburg.
Citrix new Desktop as a Service delivers Windows apps and desktops as a cloud service, providing a scalable, self-service and secure solution.
Swanburg argues that the Desktop as a Service offers benefits for service providers, tenants and subscribers alike.
Service providers want service differentiation, subscriber loyalty and more revenue, and receive a complete hosted desktop, ideal experience, and enterprise-proven scale.
Tenants want less IT time, lower costs and simplified IT, and receive no desktop to manage, per user spending, self-service.
Subscribers want virtual workstyles, choice of device and a hassle-free technology, and they receive anywhere access and a simplified management process.
Perhaps the most important factor to consider, says Swanburg, is that service providers can bundle services around the Desktop.
This opportunity provides built-in business continuity and ultimately allows providers to differentiate their services.
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