DELHI, INDIA – Kartik Taneja, head of channel sales at Google India, spoke Wednesday morning at the ResellerClub Hosting Summit on the importance of mobile and how it is quickly replacing PCs when it comes to browsing the internet.
Taneja started his presentation with a video clip that portrayed how Android has grown to 900 million users around the world in a short amount of time.
The usage of internet on mobile has brought about the biggest change internet recently. Taneja said that the usage of internet on mobile will inevitably overtake laptop and desktop usage. According to his study, 1.9 billion users all over the world access the internet over their phones.
India Goes Mobile
Taneja said that in the last quarter India had seen a supply of 9.35 million phones.
Initially smart phones in India were not easily accessible to all, but with low cost smart phones affordability is no longer a concern, and the surge in the usage of smart phones has seen an 89 percent increase since 2012. According to a survey, in 2012 there were 27 million smartphone users and now the number has risen to 51 million.
What Are We Missing?
Immaculate with his statistics, Taneja went on about how the millions of users who search everyday don’t know where their sellers are, and as he puts it, sellers are not there for their customers.
“Are you there when your customers are searching for you?” he asked.
“The average smartphone user uses the phone 150 times a day,” he said. More than half (58 percent) of the users look for local information once a day and 39 percent make a purchase using their phone.
Taneja emphasized that the surge of mobile internet users requires more mobile support in the form of applications. The next slide showed the example of Indian online shopping retailer Myntra’s story. It saw an immediate positive impact in its business as soon as it went on to provide mobile support for its services.
Innovate, Design and Be Creative
Taneja stressed the need of a good website design. If need be, he said, change the way the site looks. The advancement of technology on phones also gives leeway for many other creative ideas that can create a much better impact when it comes to attracting more customers. He mentioned how an idea for a Coke commercial made 40 years ago was revisited in the digital age. Here users could send a Coke across to any individual in the world through the mobile application.
Next thing he showcased was how tactile touch and multi-screen contexts were used to create innovative advertisements. For example, the Disney Band-Aid collaboration (Band-Aid Magic Vision) where they create a bridge between the physical and the digital, thereby emphasizing and urging people to leverage their network by exploiting the novelty provided by mobile applications.
Is Your Organization Going Mobile?
Taneja urged the listeners to make mobile a key metric in their management dashboards and review their mobile stats. He also stressed on the fact that, in order to bring about a positive impact by going mobile, one should assign a mobile champion in the company.
Taneja finally ended his presentation by giving a tribute to all the entrepreneurs attending his talk as he left the stage amidst a loud roar of applause.