THINKstrategies' managing director Jeff Kaplan talks about cloud solutions in this video on its website
(WEB HOST INDUSTRY REVIEW) — A new study finds that integration is the biggest sales obstacle for SaaS and cloud vendors. According to the study by consulting group THINKStrategies and cloud integration provider MuleSoft, 90 percent of respondents consider integration to be key in winning new customers.
The report finds that as cloud adoption increases, customer expectations are changing. As such, SaaS and cloud providers are taking on many of the integration burdens previously held by end-users. While failing to offer integration can create customer support issues as well as negatively affect sales, offering integration capabilities can create a competitive edge for cloud providers.
The press release fails to describe the size of the sample, or how the respondents submitted feedback, but overall Saas and cloud vendors say that more than half of customers require integration and that it is the most time-consuming aspect of customer implementation.
The report says that 62.5 percent of SaaS and cloud companies think integration is a critical part of their solution.
“The success of the first wave of SaaS/Cloud vendors has sparked a ‘Cloud Rush’ affect which is attracting a proliferation of players to enter the market, ranging from fledgling start-ups to the biggest vendors in the hardware, software and services industry,” Jeffrey M. Kaplan, managing director of THINKstrategies and founder of the Cloud Computing Showplace said in a statement. “The results clearly show that leading SaaS/Cloud vendors must incorporate integration solutions into their go-to-market strategies in order to succeed in today’s marketplace.”
According to the report, integration platform-as-a-service can provide a complete platform that allows SaaS vendors to offer integration with both on-premise and cloud applications.
“As SaaS adoption rises, and as the number of SaaS providers continues to increase, issues with integrating these applications will remain at the forefront,” Mahau Ma, VP of marketing for MuleSoft said in a statement. “SaaS/Cloud vendors have to understand that the integration responsibility now rests on their shoulders, not the end-user, and will become a significant inhibitor to their business.”
About Nicole Henderson
Nicole Henderson writes full-time for the Web Host Industry Review where she covers daily news and features online, as well as in print. She has a bachelor of journalism from Ryerson University in Toronto, and has been writing for the WHIR since September 2010. You can find her on Twitter @NicoleHenderson.
No related posts.
