By David Hamilton, theWHIR.com
October 29, 2008 — (WEB HOST INDUSTRY REVIEW) — After holding little more than 20 percent share of the new SSL certificate market in August, Go Daddy (www.godaddy.com) has become the largest provider of new certificates with 65.8 percent of the market, according to data from Web analytics firm Netcraft (www.netcraft.com).
According to Netcraft’s October report, Netcraft reported that Go Daddy has sold close to twenty thousand certificates during the last three months, making it the top new issuer in an SSL industry that is recording overall growth as more companies see the need to assure end users that their sites are secure. Netcraft also ranked Go Daddy as the second largest overall SSL provider.
“We offer customers the very same SSL cert as our higher priced competitors do, but at a fraction of the cost,” Go Daddy chief executive officer and founder Bob Parsons said in a statement. “Nowadays people are looking for ways to save money. This is an easy way to do it.”
Go Daddy sells SSL certificates with three validation levels: Standard, Deluxe and Premium. Priced at $499.99 per year, its premium certificate is the only one with extended validation, which requires stricter issuing criteria and is thereby more trustworthy. All of Go Daddy’s certificates, however, include an unlimited server license, meaning that customers with multiple servers potentially save thousands of dollars.
Go Daddy started providing Secure Certificates in May 2004, also making it one of the fastest growing security certificate providers. It has also recently introduced “Code Signing Certificates,” which enable online software distributors to show their customers their software downloads can be trusted.
Extended Validation SSL Inspire Trust
Stressing quality over quantity, Internet infrastructure services provider VeriSign (www.verisign.com) announced the success of the EV SSL certificate in the financial industry in an announcement Wednesday.
“Tech-savvy” lenders Flagstar Bank (www.flagstar.com) recorded a 10 percent increase in online banking enrollments after implementing VeriSign’s EV SSL technology, which assures customers they are logging on to the legitimate Flagstar Bank site, joining more than 1,200 other financial institutions worldwide that currently use VeriSign’s EV SSL certificates.
“Momentum is building around EV as over 60 percent of the world is now using EV enabled browsers, such as Internet Explorer 7, Firefox 3, Opera 9.5 and Google Chrome,” VeriSign vice president of SSL product marketing Tim Callan said in a statement. “Now more than ever, consumers need to feel comfortable placing their personal information online. EV SSL gives consumers that reassurance.”
Certificates Become Hot Reseller Product
Earlier this week, SiteGround (www.siteground.com), which hosts more than 150,000 domains, joined SSL certificate provider AlphaSSL.com’s partner program to provide low cost SSL certificates to its customer base, letting customers secure their websites, transactions, web mail and other online services starting at $82.
“AlphaSSL certificates are the ideal SSL solution for SiteGround to offer as part of their hosting services” SiteGround marketing specialist Silvia Nikolova said in a statement. “We can now offer customers highly trusted SSL with the confidence that they are being provided by a knowledgeable SSL provider, and our customers will benefit from our one stop shop service without needing to get SSL from elsewhere.”
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