DIY website builder Squarespace has launched Squarespace Domains to compete with GoDaddy and other “one-stop shops” for SMB and personal web pages. Squarespace will offer 200 top-level domains, with an emphasis on ease of use, including supporting information for its new service highlighting the use of spam-free parking pages for those who want to start with the domain, and build their website after the fact.
Squarespace has offered new gTLDs since last year, partnering with Rightside on the offering, but this announcement allows customers to purchase domains from Squarespace without buying a website building package right away. The company will be offering domain transfers soon so customers with existing domains can transfer them to Squarespace.
Squarespace said its $20 base price is actually less expensive than the industry standard, when the automatic WHOIS privacy (which can be manually turned off after registration) and a constant renewal price are taken into account.
“[I]f you purchase a domain from Squarespace, you’ll be able to upgrade to our industry-leading suite of website creation products and enable Google Apps for your domain (business email, calendar, storage, and more) with zero technical configuration,” wrote James McNiece of Squarespace in a blog post.
In appealing to mass-market, Squarespace advertised during the SuperBowl 50 with an ad starring comedy duo Key and Peele.