Sony Entertainment Uses Digital Island's 2Way Services

November 14, 2001 — (WEB HOST INDUSTRY REVIEW) — Digital Island, Inc. (digitalisland.com) announced yesterday a service agreement with Sony Music Entertainment (sonymusic.com) to provide 2Way Web Services for the company’s artist and label websites. SME is usingDigital Island’s 2Deliver services, which include audio and video streamingmedia services to stream audio clips and music videos in RealAudio,QuickTime and Windows Media Audio formats on its promotional websites in theUnited States, Canada, Europe, and Latin America.

Digital Island’s 2Deliver services provide high-quality broadcasts thatminimize lag time and buffering by streaming content from servers closest toInternet users at the edge of the network. Web queries are seamlesslydirected to the optimal server nearby through Digital Island’s patentedFootprint Service Enabled Technology, which uses best distributor selectionto significantly increase the reliability and performance. In addition,2Deliver services ensure scalability so that SME can manage traffic spikesduring new album releases and online promotions.

“Digital Island is continuing to expand its presence in themedia-and-entertainment industry, helping Sony Music Entertainment providedependable, high quality streaming audio and video on its many Web sites,”said Adam Cohen, chief media officer, Digital Island. “Digital Island’s 2WayWeb Services’ global reach and robust performance ensure that music fanshave a consistent experience every time they visit a sonymusic.com site.”

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