SoftLayer has seen increased momentum in Asia with customers including Distil Networks, Tiket.com, Simpli.fi, 6waves and Beijing Elex using its Asian footprint

SoftLayer Sees Asian Cloud Momentum

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Cloud hosting provider SoftLayer announced on Tuesday that it has seen increased momentum in Asia with customers including Distil Networks, Tiket.com, Simpli.fi, 6waves and Beijing Elex using its Asian footprint to support their customer base in the Asia-Pacific region.

SoftLayer seems to be flexing its Asian cloud momentum as recent rumors have surfaced that IBM and EMC are in talks to acquire SoftLayer. With its massive infrastructure of 100,000 servers in 13 data centers, SoftLayer is seeing growth in Asia and Europe.

SoftLayer also recently appointed industry veteran Daryl Webb as the new general manager for the company’s Asian operations, based in Singapore. He brings a decade of experience in the hosting industry in the region and 25 years in the ICT sector, and will be responsible for driving the further expansion of SoftLayer’s presence in Asia.

“SoftLayer is committed to building our customers’ businesses,” Webb said in a statement. “We are seeing huge growth in both cloud-native companies and new cloud adopters in the Asian markets. These customers are taking advantage of our fully automated provisioning and our on demand model. SoftLayer enables their business growth with high performance scalable solutions that match their business requirements.”

Recently, Webb wrote a blog post on the Inner Layer blog about how to approach expansion in Asia.

SoftLayer opened its Singapore data center in the fall of 2011, and has since expanded its private network across Asia with network PoPs in Singapore, Tokyo and Hong Kong.

According to SoftLayer, the companies in its Singapore data center require a high performance cloud infrastructure, and using its facility, customers can deliver their application or game to users in APAC with extremely low latency.

Online booking agency Tiket.com credits the uptime of SoftLayer’s infrastructure for helping it stay ahead of the competition. Recently, Tiket.com was able to sell out tickets within two minutes for Japanese rock band L’arc~en~Ciel, while its competitors servers croaked under the traffic.

“After enabling SoftLayer technology we thought our first sale was big, but then we sold 5,000 Big Bang concert tickets in 15 minutes, with 15,000 concurrent users at one time,” Natali Ardianto, Tiket.com’s CTO said in a statement. “There were only two online ticketing platforms selling the tickets, and our competitor’s servers died for four hours.”

Talk back: What do you think SoftLayer’s focus on Asia means in terms of positioning itself for a potential acquisition? How have you seen your own hosting business grow in Asia? Let us know in a comment.

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About the Author

Nicole Henderson is the Editor in Chief of the WHIR, where she covers daily news and features online. She has a bachelor of journalism from Ryerson University in Toronto. You can find her on Twitter @NicoleHenderson.

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