August 8, 2005 — (WEB HOST INDUSTRY REVIEW) — Internet research company Yankee Group (yankeegroup.com) announced on Monday that SMBs and mid-market enterprises are not making the most out of available online e-commerce and marketing potential. As a result, these businesses are losing potential profit because of their lack of a noticeable online presence.
Yankee Group’s DecisionNote, Evolving SMB and Mid-Market Enterprise Web-Hosting Market Dynamics, Part 2, takes into account the survey data from the Small & Medium Business Applications & Web Survey, and makes recommendations for vendors, VARs and end users.
The DecisionNote gives a comprehensive breakdown of marketing tools and strategies and sales tools for the SMB market. In order for small businesses to maximize their online exposure, Yankee Group advises dedicating more resources toward e-commerce and online marketing tools and services provided by Web-related services companies.
“Our research shows that SMBs are increasing the use of sponsored search through the use of adwords and keywords,” says Sanjeev Aggarwal, Yankee Group senior analyst. “These online marketing techniques are gaining popularity even when compared to online and offline yellow pages. Yahoo! and Google have built booming businesses out of helping companies use the Internet to reach large audiences. Now they lead the online effort to go after the ad business of SMBs.”
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