Globby is a new Singapore-based ecommerce platform aimed at providing ecommerce hosting and full-featured software first and foremost to retailers in Southeast Asia.
While many ecommerce solutions are aimed at North America and Europe, Globby’s strategy is to provide hyper-localized support and tools needed by sellers in the region, according to a report from TechCrunch.
After its launch about a year ago, Globby said more than 100 stores are using its ecommerce platform.
Globby provides a platform for building and hosting an ecommerce website similar to a platform like Shopify, ePages, or Weebly. These services are designed to take a lot of the complications out of running an ecommerce site.
Some predict that Singapore, which is considered a late-comer to ecommerce, is due for an ecommerce renaissance, and many companies are entering the market. For instance, Alibaba’s Taobao C2C marketplace recently ventured into Southeast Asia, and Shopify has created a specific Singapore site.
However, Globby CEO Abel Chua has said that Globby is more than an ecommerce store builder; he is trying to make it “a comprehensive solutions provider for businesses.” It does this by providing tools for building their online brands, which many small ecommerce stores in Southeast Asia struggle with.
While some companies have success with selling individual products, building a brand is crucial to developing a loyal customer base for driving repeat sales and establishing trust. Globby offers analytics that provide information on unique visitors and their purchase behaviour which can be used to drive greater loyalty. It also provides tools for sending different email campaigns designed to appeal to specific customer segments, and to personalize customer interaction so that staff can help guide customers toward products, and help them complete transactions.
Still, it’s important to note that Southeast Asia is a region of extreme economic disparities. While Brunei and Singapore’s small populations have some of the highest per capita incomes in the world, Thailand, Malaysia, the Philippines and Indonesia are still developing. And Cambodia, Laos and Myanmar face steep challenges to economic development.
With its packages ranging from $24.95 per month to $297.00 per month, Globby cannot be said to be affordable for stores in all regions of Southeast Asia. And it’s likely that many stores will sell their wares via online marketplaces like the ones provided by Amazon and Alibaba’s marketplaces.
Still, Southeast Asia is experiencing an enormous growth in internet penetration, and many anticipate retailers to start making the jump to ecommerce in a big way in the coming months and years. Globby could be among many companies helping drive this shift.