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Service Provider Opportunity Lies in Guarding Mobile Users from their Own Risky Behavior

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Communication service providers are well-positioned to generate revenue by delivering targeted Security-as-a-Service to protect mobile users from themselves, according to a report published by bandwidth and broadband traffic management company Allot on Wednesday.

The report, Allot Mobile Trends Report H1 2016, Mobile Users at Risk, indicates that the behavior of individual mobile users is a key determining factor, maybe the main factor, in malware risk. Two-thirds of businesswomen and almost 4 out of 5 businessmen use potentially risky mobile apps every day.

Allot worked with Kaspersky Lab to analyse mobile records from 500,000 randomly selected mobile users over a 7-day period, including users of Android, iOS, and Windows Phone devices. Allot and Kaspersky categorized the top apps and URLs, respectively, and classified each as “safe” or “risky.” The report takes the resulting data and analyzes the relation between mobile apps and URL usage and malware risk by applying a range of behavioral profiles.

Read more: Mobile App Usage Jumps 58 Percent in 2015: Report

“Our MobileTrends findings clearly show that safeguarding users at the network level would be the most effective method for protecting against multiple types of mobile threats, as the security measures can provide a protective umbrella for all online activity,” said Yaniv Sulkes, AVP Marketing at Allot Communications. “Moreover, mobile operators are perfectly positioned to provide protection to consumers and businesses. We see a golden opportunity for mobile operators to identify and reach out to customers at risk, targeting them with personalized Security-as-a-Service from their network or cloud.”

The report also singles out mobile users in the “youth and millennial” category as high-risk, with 65 percent using potentially risky apps daily. It concludes that communication service providers are well positioned to generate revenue by delivering targeted Security-as-a-Service to protect mobile users from themselves.

Trend Micro predicted in late 2015 that mobile malware would grow dramatically in 2016. The Allot report’s emphasis on user behavior echoes an October report by Skyhigh Networks which showed enterprise cloud security risks are largely caused by user error.

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