Managed and cloud hosting provider ServerSpace announced last week that it had launched an affordable “enterprise-level” DDoS attack mitigation service for small business customers, in partnership with DDoS mitigation provider Black Lotus.
DDoS attacks have grown from a more occasional occurrence in the recent past into one of the most prominent security threats facing web properties – commonly used both by cyber criminals and by “hacktivists” to disrupt the performance of websites.
The prevalence and accessibility of botnets has made it possible for DDoS attacks to be employed on a much broader scale, which has made them a concern for even hosting customers in the small and medium-sized business range, and therefore much more of a concern for hosting providers across the board.
While hosts stand to benefit in general from protecting their customers’ sites against attacks of any kind, the awareness among customers of the DDoS threat means there is also an opportunity for hosting providers to profit from delivering the tools customers need to protect themselves.
“Smaller businesses have been crying out for affordable protection against DDoS attacks and it remains one of the most critical problems that business owners face,” says ServerSpace managing director Tim Pat Dufficy, quoted in the press release. “How can businesses be expected to grow when they can face a number of cyber-attacks each day? Up until now they have been fighting a fire that won’t go out.”
Black Lotus is one of a few providers of DDoS mitigation solutions that have placed an emphasis on dealing with the hosting provider market as a channel for distributing its services. In 2012 it launched a revenue-share reseller partnership program known as the Availability Assurance Partner Program (AP2 for short), that enables hosting partners to sell its services without an up-front investment.
Last week Black Lotus announced that hosting provider Host Virtual was offering DDoS mitigation services for customers in the US, Europe and South Asia, based on the Black Lotus solutions.
The announcement does not describe the exact nature of the partnership between Black Lotus and ServerSpace, but it stands to reason that the hosting company is taking part in the service provider partner program developed by Black Lotus.
Talk back: Do you offer your customers a solution for mitigating DDoS attacks? Have you seen a demand for this kind of service among your SMB hosting customers? Have you looked into partnering with Black Lotus, or another DDoS mitigation provider? Let us know in the comments.