(WEB HOST INDUSTRY REVIEW) — Online domain marketplace Sedo (www.sedo.com) has released a report on its third quarter, showing a 5.5 percent increase in Sedo’s sales compared with the previous quarter.
Released this week, Sedo’s Q3 Domain Market Study sums up the last three months of the domain industry, based on Sedo’s international marketplace in the third quarter of 2009.
The study found that Sedo represented three quarters of the top 20 public domains sales in Q3, with $4,903,127 of the industry’s total sales of $6,501,547. Sedo’s top selling domains of the quarter included Call.com for $1.1 million, Server.com for $770,000, Christian.com for $600,000, Brazil.com for $500,000, and Jets.com for $375,000.
“Sedo’s impressive results this quarter demonstrate the strength and stability of the domain market, despite the slow economy,” Sedo chief operating officer and general counsel Jeremiah Johnston said in a statement. “We anticipate continued momentum in the fourth quarter and in 2010, as the demand for premium domains continues to increase.”
Despite the introduction of new Generic Top-Level Domain extensions, the “.com” gTLD remained the most popular, accounting for more than 45 percent of all sales on the Sedo marketplace and approximately 80 percent of all gTLD sales.
Among ccTLD sales, the .de and .co.uk extensions remained the most popular country-specific domain at Sedo. While there was little change in the percentages of ccTLD sales compared with Q1 and Q2 2009, there was a slight three percent increase of .co.uk domain sales, along with a four percent decrease in .de domain sales in Q3 2009, retaining its clear lead with 56 percent of ccTLD sales. Other ccTLD extensions such as .fr, .es and .eu have seen significant increases in their average sales prices.
There were also some changes in how domains were bought and sold. Offer-counter offer sales remained the most prominent sales type, followed by marketplace auctions. Additionally, there was a slight increase in the number of domains being sold at a fixed price in comparison to the first half of 2009. Sedo expects this trend to continue to grow in the future as buyers, particularly first time buyers, tend to prefer fixed price domains.
There were also major changes into how domains were sold on the Sedo marketplace in the third quarter. For instance, Sedo’s recently introduced auto categorization tool saw a variety of new popular categories on the company’s marketplace. The top ten most popular categories this quarter were regions, countries, cities, employment, hardware, email, consultants, insurance, jewelry and fitness.
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