Sedo Announces Results of 2010 Domain Market Study

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Domain marketplace Sedo (www.sedo.com) announced on Wednesday the results of its 2010/Q4 2010 Domain Market Study.

The report reveals domain industry trends and changes based on transactions in its marketplace.

As of the end of Q4 2010, Sedo’s global marketplace hosts over 18 million domain names and produced $101,438,953 in total sales for 2010, putting Sedo over the $100 million mark for the very first time.

Since 2009, the total annual sales increased to over $2.5 million, marking the largest annual sales growth for Sedo to date.

The study represents a signficant growth in the volume of domains changing hands in 2010 in comparison to the previous year.

As seen in previous year over year comparisons, the first two quarters of 2010 produced more sales than the second half of the year with the fourth quarter showing slightly higher sales volume than the third quarter.

Though the .co extension has yet to break into the top ten ccTLD list, high-profile sales such as e.co, beauty.co and auction.co have helped the new extension compete for a top position in the upcoming quarters as awareness of the .co extension continues to increase.

Go Daddy and .CO Internet’s Super Bowl television spot aired last weekend, which contributed to the raising awareness for the .co extension.

“The growth in Sedo’s marketplace has been consistently on the upswing as more businesses are seeing the value in domain names,” says Jeremiah Johnston, COO and general counsel of Sedo. “While average sales prices are up as a reflection of large sales in 2010, the increase in average median prices is the true indicator of market growth and stability.”

Highlights of Sedo’s 2010/Q4 2010 study include .com accounting for 75 percent of all 2010 gTLD sales, while .net in a distant second with 11 percent of the market share.

Transaction volume showed a steady increase with 10,326 in sales during the quarter, a slight 2 percent increase from Q3 2010.

The .de extension continues to be the most commonly sold ccTLD domain extension, followed by the .eu and .uk.

Finally, the top US sales include Sex.com for $13,000,000, Poker.org for $1,000,000 and Ringtones.com for $750,000.

The complete Sedo Q4 2010 report can be viewed here.

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