A website with the VeriSign Trust Seal in a demo on Symantec's website
(WEB HOST INDUSTRY REVIEW) — Security firm Symantec announced on Tuesday that its VeriSign trust seals have been viewed by as many as 800 million people a day in 2011.
This news comes on the heels of Cyber Monday as online sales were up 33 percent from 2010, according to data released by IBM on Tuesday.
Symantec says views of its trust seals is up 60 percent from last year, and that 2011 marks the fifth consecutive year in which daily seal views have increased. Symantec claims that its seals are especially important to online consumers during the holiday shopping season.
According to the press release, consumers should always look for a recognized third-party trust mark indicating that the website has undergone rigorous malware scanning.
“The growth of phishing, spear phishing and other social engineering attacks has made it virtually impossible for anyone – even experts or website owners themselves – to tell a real website from a fake one run by cybercriminals,” Fran Rosch, vice president, trust services and identity protection, Symantec, said in a statement. “Symantec VeriSign Trust Seals mitigate that worry by providing real-time, visible proof that a website is genuine and malware free. Trust seals are yet another example of how Symantec helps protect online interactions, information and identities of consumers and website owners of all sizes, during browsing or transactions alike.”
A study in March 2011 found that 90 percent of respondents would not continue a transaction if they saw a browser warning page indicating the absence of a secure connection. VeriSign conducted a separate study that found 11 percent of respondents decided not to conduct business with a site because they didn’t see a VeriSign seal.
The VeriSign Trust Seal also provides Seal-in-Search, through which participating search engines display the seal next to a website’s link within the search results.
Symantec acquired VeriSign’s identity and authentication business in August 2010.
Symantec also offers SSL and EV SSL certificates. Symantec says it signs more than 67 percent of all EV SSL certificates worldwide.
About Nicole Henderson
Nicole Henderson writes full-time for the Web Host Industry Review where she covers daily news and features online, as well as in print. She has a bachelor of journalism from Ryerson University in Toronto, and has been writing for the WHIR since September 2010. You can find her on Twitter @NicoleHenderson.
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