To meet the specific requirements of industries, software solutions provider SAP has created a dedicated Industry Cloud computing organization to develop prescriptive, industry-based cloud roadmaps for businesses spanning 25 industries.
According to the Monday announcement, industry-specific solutions will be hosted on a public, private or hybrid infrastructure model based on what best serves the customer’s needs. Customers will also have the choice of using SAP’s HANA Enterprise Cloud, which is designed to run mission-critical SAP applications and process big data in real-time.
SAP’s Global Head of Strategic Industries, Simon Paris, said that SAP will “co-innovate” with its partners and customers to create solutions specific to industries. “Working in industries with highly specialized challenges, we will focus on our customers’ most relevant business problems and then work creatively and collaboratively to develop industry cloud solutions,” Paris said in a statement.
An example of how Industry Cloud serves specific verticals includes the “chemical-company-in-a-box” solution designed for the chemical industry, which includes pre-configured cloud-based ERP for chemical manufacturers.
Another instance is SAP Event Ticketing software, which is used in the sports industry to generate ticket sales for events across all sales channels, which is able to provide an overview of customers and costs to maximize revenue per seat.
Others have pointed out that targeting specific industries has been the tactic of SAP’s enterprise software industry rival Infor, which provides end-to-end suites segmented by industry.
It appears that this approach is central to SAP’s plans announced earlier this year that it would have cloud revenues of between $4 and $4.75 billion by 2017. To put it on-course for these profits, SAP said it plans to shift more of its revenues into growing the market share of its SaaS offerings and SAP Business Suite.
In 2014, the company has already established its first two data centers in the Asia Pacific region, and made subscription-based pricing available on its Business Suite hosted on the HANA Enterprise Cloud, as well as opening up the SAP HANA database platform to subscription users.
With SAP’s Sapphire conference in Orlando this week, there are likely to be several announcements from SAP and its partners. This week, HP announced the availability of SAP HANA on HP’s Helion cloud, and dedicated support and consulting services for SAP HANA. HP also announced that ConvergedSystem 900 for SAP HANA, which offers 12 terabytes of pooled memory, would be available starting in the fall.