A company known as Rework has gone from a systems integrator specializing in Salesforce.com to becoming the meeting point for various cloud services with its CloudPoint.
According to a ZDNet report, Rework represents a trend where many integrators are diversifying to become cloud solution brokers. Rework’s new strategy involves bundling core cloud-based solutions for human resources, finance and customer relationship management that integrate with current systems.
Cloud brokerages can provide a gateway for many businesses to a combination of cloud services spanning IaaS, PaaS and SaaS. According to MarketsandMarkets estimates, the cloud brokerage market is expected to grow from $1.57 billion in 2013 to $10.5 billion by 2018.
For its part, Rework’s new CloudPoint service focuses on brokering different cloud-based applications, while adding additional value to the individual cloud services it offers. Some of the ways it adds value is by through application customizations and increased visibility into how they run and their interdependencies. It also provides a centralized place for dealing with licenses, billing, and security.
Earlier this month, cloud broker ComputeNext raised $4 million in funding to spur its sales and marketing efforts, and to create a platform that makes it easier to navigate different cloud services and providers.
While some have pointed out that cloud brokers might add another layer of complexity, confusion, and cost to cloud computing, they may become necessary for some businesses to navigate multi-cloud environments.