February 22, 2005 — (WEB HOST INDUSTRY REVIEW) — Content delivery network operator Mirror Image Internet (mirror-image.com)announced on Tuesday that it added Recreational Equipment, a nationalretail cooperative providing outdoor gear and clothing, as a newcustomer.
First deployed to accommodate the trafficspikes of the holiday shopping season, REI chose Mirror Image in orderto ensure the performance, capacity and availability of its onlineproperties. REI, which serves approximately 1.5 million customers permonth, reported a 40 percent increase in traffic during the holidayswithout any interruptions or glitches.
“It is critical that we provide ourvalued customers with a high-quality shopping experience whether theyare on REI.com buying products or gifts, or researching their optionsbefore heading to one of our stores,” says Jason Madlung, onlineoperations manager at REI. “We chose Mirror Image because it takes theworry out of Web site performance and reliability, allowing us to focuson driving revenues throughout the year.”
Mirror Image recently partnered with Macromedia to release the Macromedia Flash Video Streaming Service.
“Mirror Image helps retail customers,such as REI, successfully compete in the growing online retailingmarket by providing the capacity they need to consistently deliver asuperior online shopping experience to consumers,” says JeffreySchutzman, vice president of global sales and marketing, Mirror Image.”The success of REI.com during the busy shopping season attests to thesuperior performance of Mirror Image’s content delivery solutions.”
