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August 16, 2001 — (WEB HOST INDUSTRY REVIEW) — Register.com, Inc., a leading provider of global domain name registration and Internet services, Wednesday announced the official launch of Registry Advantage, a full-service domain registry solution that enables registries of all sizes to use a more advanced and reliable registry infrastructure.
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The announcement marks Register.com’s official entry into the domain
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registry space through the company’s Registry Outsource business unit.
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Register.com will launch Registry Advantage for its first clients, Nic AG,
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operator of the .ag registry, the top-level domain for Antigua and 6th
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Dimension, marketing agent of the .sc registry, the top-level domain for the
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Seychelles. Using the Registry Advantage solution, both registries will be
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able to offer their clients near real-time domain name resolution, advanced
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Whois capabilities, 24×7 customer support, and online client management
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applications. The infrastructure was designed to support millions of
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transactions daily and is globally distributed to maximize performance and
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reliability. Register.com will receive a registry fee for every .ag and .sc
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domain name registered, regardless of the registrar.
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“Our relationship with ccTLD registries and our experience managing millions
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of domain names has taught Register.com what administrators and end users
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need in a registry solution. With Registry Advantage, we are enabling almost
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any registry to take advantage of a truly state-of-the-art technological
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infrastructure without financial risk, giving them the benefit of our
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expertise and our economies of scale while allowing them to maintain their
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own local policies,” said Rob Gardos, Register.com’s chief technology
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officer and general manager of the Registry Outsource business unit.
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“With Registry Advantage, we can offer our end users best-of-breed
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technology, without incurring build-out costs, enabling us to concentrate on
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building awareness and signing on registrars for the .sc registry,” said
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Lynda Blackie, spokesperson of 6th Dimension. “At this crucial expansion
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stage, we know how important it is to be able to ensure our end-users can
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depend on their .sc domain names, and Registry Advantage gives us the level
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of confidence we need to do that.”
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Register.com is scheduled to accept live registrations of .ag and .sc domain
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names this quarter.
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Register.com says its Registry Advantage solution offers the fastest
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possible time to market for each registry client by providing dedicated
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technical account managers to assist with each step of the adoption and
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migration process. Installation is ensured in as little as 60 days and new
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registries can customize their systems to handle their unique products and
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services. Registry Advantage offers 24/7 customer service support and
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customized reporting applications enabling streamlined communications with
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registrars.
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With its new systems, Registry Advantage provides registries and their
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clients with advanced technological capabilities including near real-time
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resolution, allowing additions or changes to DNS information to become live
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within minutes, unlike current systems such as .com, .net and .org, that
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take hours or days to update.
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For more information about Registry Advantage and its services, visit
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www.registryadvantage.com.
