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October 25, 2001 — (WEB HOST INDUSTRY REVIEW) — Redline Networks, Inc. (redlinenetworks.com), can help
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companies prepare for meeting online holiday shopping demands. Online
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shopping is set for strong gains during the 2001 holiday shopping season.
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Although estimates vary, leading analysts forecast an increase in total
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anticipated holiday spending. The increases in volume and traffic loads are
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likely to place a severe burden on many e-commerce Web sites.
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Redline Networks’ T|X realtime Internet accelerators allow e-commerce sites
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to handle up to 20 times the amount of site traffic in existing data centers
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without having to add additional servers or having to rely solely on
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expensive content delivery networks.
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With T|X, Web pages and data are served to the end-user faster, enabling Web
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sites to deliver dynamic, unique and static content to modem and broadband
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users up to 1,000% faster. Bandwidth costs are also reduced for sites. The
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T|X accelerates Web page downloads by using a blend of compression,
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multiplexing of client requests over persistent connections and TCP
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processing offload to speed server response times. T|X also accelerates
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sites that are served via CDNs and can reduce those costs as well.
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Redline’s T|X realtime Internet accelerator sits in front of the Web server
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(or group of servers) where it eliminates network and system latencies, and
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increases the efficiency of TCP and HTTP protocols. This is an enormous
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benefit for servers, freed from the resource drain of dealing directly with
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slow clients, and clients who receive content faster, even when the site’s
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servers are under greater load.
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Nielsen//NetRatings estimates that online shoppers will spend a record $9.9
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billion during the upcoming holiday season, rising 43 percent from $6.9
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billion last year. Newsbytes reported that BizRate.com expects a 31 percent
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rise this year over last year, to $ 11.5 billion. GartnerG2 expects
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worldwide online holiday sales to reach $25.3 billion, 39 percent better
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than last year, and North American online sales to reach $11.86 billion in
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the fourth quarter, a 30 percent increase from last year.
